VoIP reseller program
Two ways to sell CloudLine
Refer your clients and earn a monthly commission, or put your own brand on our phone platform and set your own prices. Either way, you’re backed by an Australian IT and telco team with 18+ years in the business.
Australian platform
Your clients stay yours
18+ years in telco
No minimum spend
Choose your model
Refer and earn, or make it your own
Pick the one that fits how you run your business. You can talk it through with us before you decide.
Channel partner
Refer and earn
You introduce the client. We quote, port their numbers, set them up, support them and bill them under the CloudLine brand. You earn a trailing commission every month they stay, and it increases with your volume.
- Nothing to run: no platform, billing or support desk
- Trailing monthly commission that increases with your volume
- We handle quoting, porting, setup and support
- Your clients stay yours
Best for: IT providers and consultants who want phones off their plate without losing the client.
White label
Your brand, your pricing
Our white label reseller program lets you sell phone services as your own. Your logo goes on the portal and the invoices, and on the phone system too if you want it. You set the prices and own the billing. CloudLine stays invisible to your customers.
- Brandable SIP portal for managing your customers
- Dedicated billing system that connects to Stripe and Xero
- Option for a fully branded PBX
- Wholesale rates, and you set the retail price
- Free number porting in during onboarding, and we load your plans and rates for you
Best for: MSPs who want their own telco offering and the margin that comes with it.
Side by side
Channel partner or white label?
| Channel partner | White label | |
|---|---|---|
| Brand your customers see | CloudLine | Yours |
| Who sets the price | CloudLine’s published pricing | You, on top of wholesale rates |
| Who bills the customer | CloudLine | You, through your own billing system |
| How you earn | Trailing monthly commission, increasing with volume | Your margin on every service |
| Setup, porting and support | CloudLine does it all | You front your customers, we support you |
| Customer management | Not needed, we handle it | Your branded SIP portal |
| Billing integrations | Not needed | Stripe and Xero |
| Branded PBX | No | Optional |
| Number porting in | We port your clients’ numbers | Free during onboarding |
| Onboarding | Not needed, we handle it | We load your plans, rates and branding |
| Minimum spend | None | None |
| Your clients stay yours | Yes | Yes. We never contact them. |
White label
White label hosted PBX and wholesale SIP trunks
Everything you need to run your own phone business, without building or maintaining any infrastructure.
Brandable SIP portal
Your logo, colours and contact details on a web portal where you manage every customer. Add or change trunks, numbers and plans in minutes.
- Your logo and colours
- All customers in one place
- Add services instantly
- Bundles or pay-as-you-go
Dedicated billing system
Automated invoices in your name. Take card payments through your own Stripe account, and every invoice and payment syncs to your Xero.
- Invoices in your name
- Stripe card payments
- Syncs to Xero
- Automated monthly runs
Optional
Branded PBX
Put your brand on the phone system itself, with the same features as CloudLine Hosted PBX, including the AI receptionist and call transcription add-ons. Optional, with additional fees.
- Your brand on the PBX
- AI receptionist
- Desktop and mobile apps
Getting started
We set it up with you
You don’t start from a blank portal. In an onboarding session we load your plans, call rates and branding for you, and porting your clients’ numbers in is free during onboarding.
Step 1
Apply
Sign up online. We check your business details and set up your partner portal login.
Step 2
Onboarding session
We go through your plans, rates and pricing with you, then import them and set up your branding.
Step 3
Move your clients
Port your clients’ numbers in, free during onboarding. We schedule each port and help with the cut-over.
Step 4
Start selling
Add new clients in the portal and bill them in your name every month.
Selling SIP trunks to your clients?
See our wholesale SIP trunks: an Australian Tier 1 network, your own rates and no minimum spend.
Channel partner
How referring works
Step 1
Introduce your client
Send us their details, or bring us into the conversation. We’ll work out what they need.
Step 2
We do the rest
We quote, port their numbers, set up the phones, train their staff and look after support and billing.
Step 3
Get paid every month
You earn a trailing commission for every month the client stays with CloudLine, and it increases as you refer more clients.
Not just another phone vendor
A partner that understands IT
CloudLine is backed by an IT company. We speak your language, and we know phones are only as good as the network under them.
No minimum spend
Start with one client and grow at your own pace.
18+ years in telco
Business voice experience that goes back long before the cloud.
Australian platform
Local infrastructure and local support.
Network know-how
We can help with the network and firewall side, not only the phones.
What’s the difference between a channel partner and white label?
As a channel partner you refer clients to CloudLine and earn a monthly commission, while we look after setup, support and billing under the CloudLine brand. With white label you sell under your own brand, set your own prices and bill your customers yourself, and CloudLine stays in the background.
Will CloudLine contact my clients?
For white label, never. Your customers only see your brand. For channel partners, we deal with your client for their phone service and billing only, and they stay your client.
How is channel partner commission paid?
Monthly, for as long as the client stays with CloudLine. It’s a trailing commission that increases with your volume, so the more clients you refer, the more you earn. We’ll take you through the details when you apply.
Do I need my own Stripe and Xero accounts for white label?
Yes. The billing system connects to your own Stripe account for card payments and your own Xero organisation for accounting, so the money and the records are yours.
What can I rebrand?
The SIP portal and the billing platform. Both carry your own name and logo, so your customers only ever see your business.
Can I start as a channel partner and move to white label later?
Yes. Start by referring clients, then move to white label when you’re ready to sell under your own brand. Talk to us and we’ll plan the move with you.
Is there a minimum spend?
No. There’s no minimum spend for either model.
Do you charge to port numbers in?
Not during onboarding. Porting your clients’ numbers in is free while you’re onboarding, so moving your existing clients across doesn’t cost you anything up front. After that, standard partner porting fees apply.
Do you help white label partners get set up?
Yes. Every white label partner gets an onboarding session. We load your plans, call rates and branding into the portal for you, and help you port your clients’ numbers across.
Who looks after the IPND?
We do. We keep the Integrated Public Number Database records up to date for the numbers on our network.
How quickly can I get started?
Once you’re approved, we book your onboarding session and load your plans, rates and branding. You can be ready to sell under your own brand within 1–2 weeks.
Ready to partner with CloudLine?
Sign up in a few minutes. We’ll check your details and set up your partner portal login.