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Business SMS

Text your customers from the web, email or the app

Send texts from your business mobile number and get the replies wherever you work: the CloudLine app, the web portal or your inbox.

9.9c per text

Replies free

No monthly SMS fee

  • Customers see a real mobile number and can reply
  • Replies copied to your email
  • Pay only for what you send

Ways to text

Send and reply however suits you

Web portal

Log in from any browser to send texts and read replies.

Email to SMS

Send an email to a special address and it arrives as a text.

SMS to email

Texts to your number are copied to a mailbox, so nothing is missed.

CloudLine app

Send and reply from the app on your computer or phone.

What businesses use it for

Quick messages customers actually read

Appointment reminders

Fewer no-shows, and customers can reply to reschedule.

Job and delivery updates

Let customers know when you’re on the way or the order is ready.

Missed-call follow-ups

Text back a caller you couldn’t answer, before they ring someone else.

Team messages

Reach staff in the field without sharing personal numbers.

Pricing

Pay per text, nothing else

Each text sent (up to 160 characters)9.9c
(9c ex GST)
Longer messagesCharged per 153 characters
Replies and texts receivedFree
Web portal, email to SMS, SMS to emailIncluded
Business mobile number to send from$13.20/month
(see mobile numbers)

Example month

Mobile number

$13.20

300 texts sent × 9.9c

$29.70

Replies received

Free

Total

$42.90

Sending a lot of texts each month? Ask us about volume pricing.

Prices in AUD, inc GST. Critical Information Summary. Month to month, no lock-in contract.

Texting the right way

The rules for business texts

Reminders and replies to customers are everyday business messages. Promotions count as marketing under the Spam Act, so a few rules apply.

Get permission first

Only send marketing texts to people who have agreed to hear from you.

Say who you are

Include your business name so people know who the text is from.

Make it easy to opt out

Offer a simple way to stop marketing texts, such as replying STOP, and act on it within five working days.

Texts come from your real mobile number, so customers can reply and you don’t need to register a sender name. Read the ACMA guide to spam rules

FAQ

Business SMS questions

More in the Help Centre, or call 1800 256 830.

How does email to SMS work?

Send an email from your inbox, addressed using the customer’s mobile number, and it arrives as a text from your business mobile number. Replies come back to your inbox. We’ll send you the setup details when your service is ready.

Do I need a mobile number to send texts?

Yes. Texts are sent from a CloudLine mobile number ($13.20 a month), so customers can see who it is and reply.

Can several staff send from the same number?

Yes. Your team can send from the shared number in the app or the web portal, and replies can be copied to a shared email address.

Can I send to a list of customers?

Business SMS is built for everyday two-way texts with customers. If you want to send to a larger list, talk to us first and make sure everyone on it has agreed to hear from you.

Can texts show my business name instead of a number?

Not at the moment. Texts come from your mobile number so customers can reply. Business-name senders can’t receive replies and must be registered with the ACMA.

Related

Start texting your customers

We set up your business mobile number, connect your email and show your team how to text from the app.